# Ad Concept 04 - Walk in ready

**Concept:** Walk in ready.
**Primary placement:** LinkedIn portrait, Meta portrait feed, retargeting brand anchor

## Approved renders

| File | Dimensions | Use |
|------|------------|-----|
| `ad-walk-in-ready-1122x1402.png` | 1122x1402 | Master render |
| `ad-walk-in-ready-1080x1350.png` | 1080x1350 | LinkedIn portrait, Meta portrait feed |

## Composition

- Subject: Asian woman at window, standing, looking out
- Headline left: "Walk in / ready." - coral on "ready"
- Subline: "YOUR NEXT ROOM, READ." (monospace caps, slate)
- Coral CTA: "See your Pulse →"
- Overlay: 4 signal chips floating around subject's head, connected by coral hairlines
  - AUTHORITY
  - 1:1 NOTES
  - KEY CONTEXT
  - BOARD TIMING
- Coral halo rings radiate from subject's temple
- Trust line: "NEVER TRAINED ON YOUR DATA"
- Meta tag bottom: "LAUNCH · 04.23"

## Safe zones

- Left 45% reserved for headline + CTA
- Right 55% reserved for subject + chips + halo
- Chips sit in negative space around head, never on face

## Headline variants approved

- Walk in ready.
- Walk in read.
- Read the room first.

## Do not

- Resize to non-portrait (needs re-author)
- Change the 4 signal chips (they map to Pulse's 4 reading dimensions)
- Remove the halo rings
- Replace "ready" coral with another word
- Add more than 4 chips

## Needs re-authoring

| Target | Size | Reason |
|--------|------|--------|
| Square 1:1 | 1200x1200 | Aspect change, re-author with repositioned chips |
| Story/Reel 9:16 | 1080x1920 | Vertical reflow, CTA moves below subject |
| Landscape 16:9 | 1920x1080 | Full re-author |