# Headlines

Five approved variants per concept. Use variant A as the default; the others are for A/B testing, retargeting rotation, and fatigue management.

All headlines follow the one-coral-word rule. Coral emphasis word shown in **bold** below.

## Concept 01 - Hero / Context-Clarity

- A. Context before the conversation. **Clarity** in the room.
- B. See **clearly** before you walk in.
- C. Know what matters before the **room**.
- D. Walk in with the **context**, not the anxiety.
- E. The same meeting. **Ready**.

## Concept 02 - Good people still miss each other

- A. Good people still miss each **other**.
- B. The things said without saying **them**.
- C. What goes **unsaid** compounds.
- D. Most meetings lose before they **start**.
- E. The worry nobody named is the meeting that **breaks**.

## Concept 03 - The hardest ten minutes of your week

- A. The hardest ten minutes of your **week**.
- B. The ten minutes that **matter**.
- C. Ten minutes. **Read**.
- D. Before the **ten minutes** that move everything.
- E. The call you need to get **right**.

## Concept 04 - Walk in ready

- A. Walk in **ready**.
- B. Walk in **read**.
- C. Read the **room** first.
- D. Arrive with the **pattern**.
- E. No cold starts. No **blind** rooms.

## Rules for new variants

- Max 8 words per headline
- One coral emphasis word only
- Must pass the "cold reader" test: if a stranger reads only this line, does it imply preparation for a consequential moment?
- No AI buzzwords, no co-pilot, no productivity
- No passive voice
- No questions as headlines
