# Ad Concept 01 - Hero Widescreen

**Concept:** Context before the conversation. Clarity in the room.
**Primary placement:** Homepage hero, LinkedIn landscape, above-the-fold web

## Approved renders

| File | Dimensions | Use |
|------|------------|-----|
| `ad-hero-widescreen-1672x941.png` | 1672x941 | Master render |
| `ad-hero-widescreen-1920x1080.png` | 1920x1080 | HD banner, homepage hero, LinkedIn landscape |

## Composition

- Subject: silver-haired executive, warm interior, contemplative pose
- Left: headline block with coral on "Clarity"
- Right: subject + operational overlay (PULSE READING card)
- Overlay shows: Next · Board review · Thu 2pm / Signals woven · 5 / Pressure point · scope confidence
- Coral CTA button: "Walk in ready"
- Trust line: "Private by design"

## Needs re-authoring (different aspect, do not squash)

| Target | Size | Reason |
|--------|------|--------|
| LinkedIn link preview | 1200x628 | 1.91:1 aspect vs source 1.78:1 |
| Display leaderboard | 728x90 | Text unreadable at this size, re-author simplified |
| Display billboard | 970x250 | Needs horizontal reflow, re-author |

## Safe zones

- Left 40% of frame reserved for headline + subline + CTA
- Right 60% reserved for subject + overlay
- Bottom edge: wordmark left (5% from edge), URL right (5% from edge)
- Never place copy over subject's face

## Headline variants approved

- Context before the conversation. Clarity in the room.
- See clearly before you walk in.
- Know what matters before the room.

## Do not

- Re-crop to remove the overlay card
- Change "Clarity" coral to another word
- Enlarge the wordmark
- Add a secondary CTA
