# Ad Concept 02 - Good people still miss each other

**Concept:** Good people still miss each other.
**Primary placement:** LinkedIn feed square, top-of-funnel cold audience

## Approved renders

| File | Dimensions | Use |
|------|------------|-----|
| `ad-good-people-1254x1254.png` | 1254x1254 | Master render |
| `ad-good-people-1200x1200.png` | 1200x1200 | LinkedIn square feed |
| `ad-good-people-1080x1080.png` | 1080x1080 | Instagram, Meta square feed |

## Composition

- Subject: woman at table by window, notebook, pen, coffee
- Headline top-left: "Good people / still miss / each other."
- Coral period replaces the terminal dot on "other"
- Subline: "Pulse sees what they are not saying."
- Overlay: 3 signal chips anchored to notebook via coral hairlines
  - unspoken pressure
  - pricing pushback · 3x
  - w10 · rising signal
- Coral CTA: "See your Pulse →"
- Trust line: "Never trained on your data"

## Safe zones

- Left 50% reserved for copy
- Right 50% reserved for subject + chips
- Overlay chips sit below subject's elbow, over notebook

## Headline variants approved

- Good people still miss each other.
- The things said without saying them.
- What goes unsaid compounds.

## Do not

- Resize to non-square (needs re-author)
- Remove the coral period
- Change the 3 signal chips (they are the product proof)
- Add additional overlay elements

## Needs re-authoring

| Target | Size | Reason |
|--------|------|--------|
| Portrait 4:5 | 1080x1350 | Aspect change, re-author |
| Story/Reel | 1080x1920 | Vertical reflow needed |
