# Ad Concept 03 - The hardest ten minutes of your week

**Concept:** The hardest ten minutes of your week.
**Primary placement:** LinkedIn feed square, retargeting and consideration stage

## Approved renders

| File | Dimensions | Use |
|------|------------|-----|
| `ad-hardest-ten-minutes-1254x1254.png` | 1254x1254 | Master render |
| `ad-hardest-ten-minutes-1200x1200.png` | 1200x1200 | LinkedIn square feed |
| `ad-hardest-ten-minutes-1080x1080.png` | 1080x1080 | Instagram, Meta square feed |

## Composition

- Subject: Black man at table, glass of water, moody window light
- Headline left: "The hardest / ten minutes / of your week."
- Inline link: "Walk in ready → heyborton.com/pulse"
- Coral CTA: "Open room brief"
- Overlay right: monospace PULSE · ROOM BRIEF card
  - Next · 1:1 with Jenny · Fri 10am
  - ▸ Lead with pricing reframe
  - ▸ Surface board timing
- Hairline connects card to subject's temple
- Trust line: "Private by design"

## Safe zones

- Left 55% reserved for headline + CTA
- Right 45% reserved for subject + room brief card
- Room brief card must not cross vertical centerline

## Headline variants approved

- The hardest ten minutes of your week.
- The ten minutes that matter.
- Ten minutes. Read.

## Do not

- Resize to non-square (needs re-author)
- Change the room brief copy (Jenny, pricing reframe, board timing are the product proof)
- Remove the hairline connector
- Swap the subject to a different person in a re-shoot without approval

## Needs re-authoring

| Target | Size | Reason |
|--------|------|--------|
| Portrait 4:5 | 1080x1350 | Aspect change |
| Landscape 16:9 | 1920x1080 | Horizontal reflow needed |
